Yann Gourvennec

Yann Gourvennec

Director, Web Digital Media & Social Media at Orange Group - Social Media evangelist and practitioner

Location
Paris Area, France
Industry
Information Technology and Services

Join LinkedIn and access Yann Gourvennec’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Yann Gourvennec know in common
  • Get introduced to Yann Gourvennec
  • Contact Yann Gourvennec directly

View Full Profile

Yann Gourvennec's Overview

Current
  • lecturer at Paris Graduate School of Management (mba ESG)
  • owner at Visionarymarketing

see less

see all

Past

see less

see all

Education
  • Ecole supérieure de Gestion
  • Thales University
  • Université Paris Dauphine
  • INSEAD
  • Cranfield Management Development Center & EM-Lyon School of Management
  • Ecole supérieure de Commerce de Lille

see less

see all

Recommendations

56 people have recommended Yann

Connections

500+ connections

Websites

Yann Gourvennec's Summary

Internet & Digital Media; Internet Strategy, Web 2.0 evangelist; Marketing 2.0 evangelist; Social Media; Change Management expert; Sales & marketing (B2B); Consulting; Innovation and Business Development; Alliance Management; Information Systems Design.

Specialties

Internet Strategy, Web 2.0 implementation, Corporate Blogging Expert, Social media, Innovation, Marketing and Business Development, Change Management, Systems Design and IT strategy, Product/Services Marketing, Team Management- Strong International background

Yann Gourvennec's Experience

Director, Web, Digital & Social Media

Orange

Public Company; 10,001+ employees; FTE; Telecommunications industry

March 2011 – Present (1 year 4 months)

In charge of the Orange.com Corporate website and ancillary websites and microsites, as well as the Orange Group web policy, Digital media strategy and implementation and social media presence and engagement for the group, worldwide. Coordinating social media strategies, policies and guidelines throughout the group. Keynoting for the group in many instances so as to spread the word about its social media engagement and strategic vision.

co-founder

Media Aces

Nonprofit; 11-50 employees; Information Technology and Services industry

September 2009 – Present (2 years 10 months)

Media Aces is the Association for Corporations and European Social Media, which I have co-founded with Hervé Kabla. The French chapter of Media Aces has already attracted more than 20 significant brand names. The aim of this non profit organisation is to promote the usage of Social Media, to help members to help each other and to organise 3-4 major events every year in order to promote the usage of Social Media in the enterprise. We are now preparing a book in which living examples of the usage of Social Media by Corporations will be made visible (this book will be published in Paris, France towards the end of 2010)

lecturer

Université Paris Dauphine

Educational Institution; 501-1000 employees; Higher Education industry

2007 – Present (5 years) Paris, France

ICT PRODUCTS AND SERVICES (THE MARKETING OF TECHNOLOGICAL INNOVATION) - 2011
ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.

lecturer

Paris Graduate School of Management (mba ESG)

2007 – Present (5 years)

delivered lectures on Web, e-business, e-marketing and social media from 2007 onwards, with a special focus on the social web from its early days. My lecturing is based on my personal experience and day-to-day activity.

owner

Visionarymarketing

1996 – Present (16 years) Paris, France

http://visionarymarketing.com is my personal website and hub dedicated to ICT marketing, Marketing 2.0 and Web 2.0. I created this website to host and publish my research online in 1996. It has also been very useful as a test-bed for new Internet ventures and various marketing and educational initiatives. Visionary Marketing is also a brand and a registered logo.

Head of Internet and Digital Media

Orange Business Services

Public Company; 10,001+ employees; FTE; Information Technology and Services industry

January 2008 – April 2011 (3 years 4 months)

In charge of all external worldwide communications websites for Orange Business Services, Digital and social media for the B2B operator worldwide. creator of the Orange Business Blogs at http://blogs.orange-business.com and all social media presence and engagement on behalf of Orange Business Services. Delivered many presentations and keynotes on behalf of Orange Business Services which are available for download from http://slideshare.net/ygourven

Contributor

BNET

Privately Held; 51-200 employees; Telecommunications industry

January 2009 – August 2010 (1 year 8 months)

Regular columnist at BNET.co.uk on matters pertaining to Social Media and online Marketing: http://resources.bnet.com/topic/yann+gourvennec.html

lecturer

Thales university

2007 – 2008 (1 year)

lectured on innovation management.

Innovation Principal

Orange Business Services

Public Company; 10,001+ employees; FTE; Information Technology and Services industry

July 2005 – January 2008 (2 years 7 months)

In charge of developing business opportunities through innovation. Innovative sales approach, new services and new approaches to services. Major focus on communications outsourcing services.

Alliance Partner Manager

Orange Business Services

Public Company; 10,001+ employees; FTE; Information Technology and Services industry

June 2002 – May 2005 (3 years)

Alliance Partner Manager for Cisco Systems EMEA, HP EMEA, EMC, Unisys, and Capgemini and Schlumberger Sema

Director, e-business & business development

France Télécom FCR

Public Company; 10,001+ employees; FTE; Telecommunications industry

September 1999 – May 2002 (2 years 9 months)

Developed the "viasolutions.com" brand and sister brands on the then Wanadoo portal (now Orange) and rival ISP portals. Pioneered online e-business, launched Web conferencing as early as 2001 ...

Senior Consultant

Cap Gemini

Public Company; 10,001+ employees; CAP; Information Technology and Services industry

February 1997 – August 1999 (2 years 7 months)

Designed, sold and managed high level engagements in the field of Marketing, e-marketing, business process, sales and sales force automation, in the Middle East, China and France.

Consultant, Marketing Strategy & Internet

Unisys UK and France

Public Company; 10,001+ employees; UIS; Information Technology and Services industry

February 1995 – January 1997 (2 years)

Early Web pioneer of Web technology for both communications and e-business, with a particular focus on Internet Banking. Took part in foundation of the Internet Banking practice at Unisys UK and Europe Africa Division, delivered Internet strategy engagements

Business Systems Manager

Unisys Europe Africa Division

Public Company; 10,001+ employees; UIS; Information Technology and Services industry

January 1992 – January 1995 (3 years 1 month)

Designed, managed and deployed in 40 countries one of the first sales force automation systems in the world. Managed and coordinated all Marketing Business Systems for Europe.

Business Systems Manager

Unisys France

Public Company; 10,001+ employees; UIS; Information Technology and Services industry

January 1988 – December 1991 (4 years)

Designed, and deployed one of the first online pricing systems for Unisys. User-training, user documentation and development of all back-end interfaces.

Sales executive

Philips France

Public Company; 10,001+ employees; PHG; Medical Devices industry

August 1985 – December 1987 (2 years 5 months)

Sold household appliances to dealers and resellers.

Yann Gourvennec's Courses

  • Ecole supérieure de Gestion

    • Marketing

  • Cranfield Management Development Center & EM-Lyon School of Management

    • Business Administration

Yann Gourvennec's Languages

  • English

    (Native or bilingual proficiency)

  • French

    (Native or bilingual proficiency)

  • German

    (Elementary proficiency)

Yann Gourvennec's Publications

  • [Fr] "Social Media Taught to my Boss" (Les médias Sociaux Expliqués à mon boss)

    • Kawa éditions, Paris (Feb 1, 2011)
    • February 1, 2010
    Authors: Yann Gourvennec, Hervé Kabla

    Social Media taught to my boss is our new book which will be made available to French-speaking readers on February 2011. It is packed with tips and tricks on how to 1) kick start a social media initiative 2) develop it 3) structure it

  • [En] contributor to Bob Pearson's Pre-commerce

    • Jossey-Bass (March 15, 2011)
    • March 15, 2010
    Authors: Yann Gourvennec

    I have contributed to Bob Pearson's forthcoming opus entitled 'pre-commerce' in which "[he] reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers." I have been one of "over 25 Fortune 500 executives interviewed" developing the chapter on cultural diversity.

Yann Gourvennec's Education

Ecole supérieure de Gestion

2007 – 2008

Thales University

2007 – 2008

Université Paris Dauphine

2007 – 2008

INSEAD

2007 – 2007

Cranfield Management Development Center & EM-Lyon School of Management

June 2004 – November 2004

Ecole supérieure de Commerce de Lille

1979 – 1984

Yann Gourvennec's Additional Information

Websites:
Interests:

Watercolour painting, Music, English literature, French literature

Groups and Associations:

LinkedInnovators, Linkedin LIONS, French Web 2.0, CMIT, INSEAD eMBA 2007, blog.futurelab.net, Forbes Entrepreneur,Visionary Marketing Website and Blogs, emarketing Forum in Paris, Web deux connect in Paris (Jan 2008), Epsilon, Ecole Supérieure de Commerce de Lille, FON, Cranfield, EM Lyon

Honors and Awards:

2007: Best rated presentation, Connect 2007 customer event in Lisbon: http://visionarymarketing.wordpress.com/?s=lisbon

2004: Outsourcing Business award for a €150m TCV contract over 5 years where I was instrumental in uncovering the deal, managing it and landing it, namely through a complex 3-way alliance programme.

Contact Yann for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Yann Gourvennec’s full profile to...

  • See who you and Yann Gourvennec know in common
  • Get introduced to Yann Gourvennec
  • Contact Yann Gourvennec directly

View Full Profile

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Jeff Weiner

Viewers of this profile also viewed...