Patrick Lord

Current

Founder at Adremixer

Past

Director of Marketing and Communications at MobiLuck
Sales and Marketing Director at Etheryl
Specialised Master Innovation and Entrepreneurship: Distinction at ESCP-EAP European School of Management

Senior Manager at A.T.Kearney Ltd
Consultant at EDS
Consultant at Accenture

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Education

ESCP Europe
University of Cambridge

Recommended

7 people have recommended Patrick

Connections

273 connections

Industry

Internet

Websites

Patrick Lord’s Summary

15 years experience in innovation, business development and executive management consulting.

Strategic planning, launch, and business development of innovative new services in the internet and mobile services sector.
- Implementing Web2.0 and Mobile2.0 strategies
- Global Mobile marketing, customer acquisition and revenue generation
- Business development for innovative technology services including partnership negotiations, B2B sales and product management.

Management consulting in IT services, aerospace, finance and government developing, selling and delivering consulting services and developing client relationships into long term profitable accounts.
- Delivery of large scale transformation programmes
- Operations improvement
- Balanced Scorecard and corporate performance management

Patrick Lord’s Specialties:

Business Development, Partnerships, B2B Sales, Product Management, Innovation, Entrepreneurship, Start-up Funding, Venture capital, Mobile Marketing, Mobile Advertising, Mobile Monetization, Mobile Internet, Web 2.0, Mobile 2.0, Project Management, Balanced Scorecard, Corporate Performance Management, Risk Management, Operations Improvement

Patrick Lord’s Experience

Founder

Adremixer

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (6 months)

Mobile Advertising. Remixed.
Adremixer's mission is to help companies around the world get more value and impact from mobile advertising.
The adremixer platform aggregates and analyzes end-to-end mobile ad performance across multiple ad networks and gives you powerful tools to optimise ROI and conversions.
Director of Marketing and Communications

MobiLuck

(Privately Held; Telecommunications industry)

April 2007 — July 2009 (2 years 4 months)

Grew customer base of this location based mobile social network from zero to over 1 million members in 18 months, growing by over 5000 members a day.
Signed up fifteen major mobile ad networks plus direct clients to monetise the MobiLuck service.
Convinced juries to win awards: Red Herring Top 100 Global Technology Startups Winner 2009, Frost&Sullivan Growth Strategy Excellence Award 2009.
Represented the company at conferences and events eg TheNextWeb, Mobile Monday, Red Herring, Mobile World Congress, Barcelona.
Sales and Marketing Director

Etheryl

(Privately Held; 1-10 employees; Internet industry)

September 2006 — April 2007 (8 months)

Added major new clients increasing revenue stream by 20%. Implemented structured sales process and new marketing materials. Published articles to support marketing and sales strategy. Delivered sales and lead generation presentations at conferences and events.
Specialised Master Innovation and Entrepreneurship: Distinction

ESCP-EAP European School of Management

(Educational Institution; 51-200 employees; Telecommunications industry)

September 2005 — September 2006 (1 year 1 month)

Development of skills in innovation and entrepreneurship - opportunity identification and development, development of a business plan, obtaining funding, strategy, finance, marketing, accounting, legal issues, leadership and team management, commercial negotiation
Senior Manager

A.T.Kearney Ltd

(Public Company; 1001-5000 employees; Management Consulting industry)

November 1995 — August 2005 (9 years 10 months)

Delivery of consulting services in the areas of large scale programme management, risk and benefits management, corporate business intelligence and operations improvement. Development of client accounts and managing mixed consultant / client teams on engagements of up to 24 months
Consultant

EDS

(Public Company; 10,001 or more employees; EDS; Management Consulting industry)

February 1995 — November 1995 (10 months)

Business process re-engineering and change management consulting services.
Transferred to A.T.Kearney when it was acquired by EDS in 1995.
Consultant

Accenture

(Public Company; 10,001 or more employees; Management Consulting industry)

August 1992 — February 1995 (2 years 7 months)

Business Analyst role providing change management consultancy, supporting the implementation of IT solutions through training, communications and implementation planning

Patrick Lord’s Education

ESCP Europe

Specialised Masters , Innovation and Entrepreneurship , 2005 — 2006

Graduated with distinction ("Felicitations du Jury" = "With the Congratulations of the Jury")
University of Cambridge

MA , Management Studies , 1989 — 1992

Activities and Societies:

Young Entrepreneurs Society
College Badminton Team

Additional Information

Patrick Lord’s Websites:

Patrick Lord’s Interests:

European culture and business issues Composing music Mountain biking Snowboarding Lateral thinking and creativity

Patrick Lord’s Groups:

ESCP-EAP
Mobile Monday

FrenchWeb.fr - le groupe des professionnels du net francophone
On Startups - The Community For Entrepreneurs
MobileMonday
Telecom Professionals
MobilOpen :: the mobile business group
Innovation People Expert Innovators Creative Network
Mobile Advertising & Marketing
Wireless Jobs
eMarketing Association Network
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
Innovative New Product & Service Innovators & Inventors
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
ESCP Europe
Mobilists (Innovators in mobile industry - 3900+ members)
Mobile Content
Mobile Marketing & Advertising
Cambridge University Alumni Group
Mobile start-ups - 7,000+ members and growing!
Creative Communication & Innovation Network of Innovators
Innovative APP Users & Developers for iPhone, Blackberry, Android & Smartphone Mobile Devices
TIC & Business - Membre fondateur du G9+
Mobiya: Investing in Classifieds
Mobile advertising
Mobile Games and Applications
ESCP Europe - Entrepreneurs & Start-Ups
ESCP Europe - Marketing, Advertising & Communication
ESCP Europe - Sales & Business Development