International Sales & Marketing Operations Director
Paris Area, France
- Current
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- Vice-President – International Sales & Marketing Operations, Member of the Executive Committee at Majorette SAS Group
- Past
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- Vice-President – International Sales & Marketing Operations, Member of Board of Directors at Smoby-Majorette Group
- International Marketing & Sales Manager, Member of Board of Directors at Jeux Nathan SA (Havas Group)
- Marketing & Sales Manager at Narijo International
- Marketing & Sales Manager at Murat 1920
- Merchandising Manager at Noni Liban SARL (holding group)
- Education
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- Jamiat al rouhai Kodos-kaslik
- Jamiat al rouhai Kodos-kaslik
- Connections
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58
connections
- Industry
- Plastics
- Websites
Najib Michel Fayad’s Summary
INTERNATIONAL SALES & MARKETING OPERATIONS DIRECTOR
Eastern Europe/Russia/Eurasia, Middle East, Africa, Asia/Pacific, Latin America
Multilingual: French, English, Arabic, Italian, Spanish
Najib Michel Fayad’s Specialties:
-Internationalization
-Set-up of subsidiaries
-Development of winning entry strategies to foreign markets
-Export management
-Operational direction
-International marketing
-International sales
-Cross-cultural management
-Integration of external acquisitions
-Franchise Development
Najib Michel Fayad’s Experience
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Vice-President – International Sales & Marketing Operations, Member of the Executive Committee
Majorette SAS Group
(Plastics industry)
2008 — Present (1 year )
Managing the international pole (around 100 countries in the 5 continents): 200 people, budget: 65 Millions €, 12 subsidiaries and 50 distributors.
§ Establishment and management of a new team fully linked to the international: 4 managers of international zones, 4 commercial assistants, 1 trade marketer & 1 Management controllers.
§ Set-up of the Hong Kong office & showroom.
§ International development of the group through the establishment of a new business and marketing strategy.
§ Strengthening relations with the subsidiaries (Chile, Mexico, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results. -
Vice-President – International Sales & Marketing Operations, Member of Board of Directors
Smoby-Majorette Group
(Plastics industry)
1998 — 2008 (10 years )
Managing the international pole.
§ Establishment and management of a new team fully linked to the international.
§ International development of the group through the establishment of a new business and marketing strategy (multiplication of languages on the boxes of games in particular).
§ Adaptation of the products to the cultural environment, to trends and popular brands in the major markets (Western and Eastern Europe, Middle East & Asia/Pacific area).
§ Identifying opportunities to improve the commercial part among the distributors and the major retailers.
§ Implementing a business process specialized by category (age in particular), organization followed later by the group at the level of France.
§ Strengthening relations with the subsidiaries (Argentina, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results. -
International Marketing & Sales Manager, Member of Board of Directors
Jeux Nathan SA (Havas Group)
(Plastics industry)
1996 — 1998 (2 years )
Coaching a team. Managing 50 countries in the world (representation on 5 continents) and development of new markets.
§ Adaptation of educational products to the different cultures and markets concerned that allowed to open up to new regions of the world: Canada, Australia, Greece, Brazil, Eastern Europe, etc.
§ Establishing a new business & marketing strategy at the International.
§ Contribution to acquire interests in several competitors such as Ravensburger, Clementoni, V. Tech, etc.
§ Negotiation with key strategic distributors in order to minimize the commercial costs related to growth. -
Marketing & Sales Manager
Narijo International
(Plastics industry)
1993 — 1996 (3 years )
Control & development of several product lines trademarks Nathan, Smoby & Superjouet Meccano in Middle East, Near East & Africa areas.
§ Elaboration of the strategy to be carried out according to each market.
§ Proposal force for a new strategic approach of national accounts.
§ Identifying new opportunities. -
Marketing & Sales Manager
Murat 1920
(Plastics industry)
1991 — 1993 (2 years )
Identification of key products on the French market and development to the international (Francophone Africa & Southern Europe in particular).
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Merchandising Manager
Noni Liban SARL (holding group)
(Plastics industry)
1981 — 1991 (10 years )
Sales of ready-to-wear, toys, gadgets, stationery, exclusive distributor of brands Lego, Mattel, Walt Disney, Superjouet, Nathan.
Merchandising Manager for the Disney products and then Head of Sales & Buyers
§ Selection and organisation of the Walt Disney sales in the Middle East and Africa
§ Support for the gradual integration of Walt Disney commercial licenses (including negotiation of their net worth).
§ Development of strategic recommendations to refocus the investment on the key drivers of value.
Najib Michel Fayad’s Education
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Jamiat al rouhai Kodos-kaslik
Master , Management, Economics & Marketing , 1980 — 1981
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Jamiat al rouhai Kodos-kaslik
BBA , Marketing, Financial Banking & Stock Exchange , 1976 — 1980
Additional Information
Najib Michel Fayad’s Websites:
Najib Michel Fayad’s Interests:
Toys industry, International Management, International Development, Strategy, Analysis, Geopolitics, Politics
Najib Michel Fayad’s Groups:
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Toy Industry Global
Najib Michel Fayad’s Honors:
Prix de l'audace créatrice au fabricant de jouets Smoby, 8 mars 2005
Najib Michel Fayad’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
