Laurent Kretz

Laurent Kretz

Co-Founder at SubMate.com, Styyler.com and Founder of CabEasy.com

Paris Area, France

Current
  • Co-Founder at SubMate.com
  • Co-Founder at Styyler.com
  • Founder at CabEasy.com
Past
Education
  • Grenoble Graduate Business School, France (EQUIS & AACSB accredited)
  • Grenoble Graduate Business School, France (EQUIS & AACSB accredited)
  • Robert Schuman University - Strasbourg/France
Connections
233 connections
Industry
Information Technology and Services
Websites

Laurent Kretz’s Summary

Web 2.0 entrepreneur, I build amazing products around cool ideas with business models that hold the distance. I am a problem solver focussed on execution. Passionate about social media and services interactions, I want to build rock-solid businesses.

Purchasing and Project Manager with a Master in Management, major in Project Management.

Laurent Kretz’s Specialties:

Early stage venture capital, media, marketing, consumer businesses, social networking, blogging, interactive advertising, knowledge and change management, web services development, UI, web2.0, online advertising, local advertising


Laurent Kretz’s Experience

  • Co-Founder

    SubMate.com

    (Entertainment industry)

    December 2009Present (1 month)

  • Co-Founder

    Styyler.com

    (Entertainment industry)

    November 2009Present (2 months)

  • Founder

    CabEasy.com

    (Internet industry)

    September 2008Present (1 year 4 months)

    CabEasy allows taxi users to share cab rides to save money and protect the environment.
    I take care of the development and business development of the service, which was launched in December 2008 (see Techcrunch, CNET, CenterNetworks, ... for press coverage)

  • Purchasing Manager

    Air France / New York

    (Privately Held; Airlines/Aviation industry)

    April 2004June 2009 (5 years 3 months)

    .
    AIR FRANCE US (New York)
    Purchasing Agent and Project Manager

    Purchasing Intranet project:
    - System audit and process definition,
    - Working group leader (NY / Paris) to audit purchasing workflows performance and efficiency,
    - Full project management, Lotus Notes.

    ePurchasing:
    - Working group participation for the WW deployment of an ePurchasing tool,
    - Deployment and tests on the US market - Tool: B2eMarkets.

    Purchasing actions: Different Bids in General Expenses.

  • Founder & CEO

    SubMate.com

    (Information Technology and Services industry)

    July 2006July 2008 (2 years 1 month)

    Founder and CEO of SubMate.com
    SubMate allows train and subway commuters to discover each other.

    - Wrote & filed 2 patents (Online Local Advertising and Commuters’ community - USPTO #US20080091525)
    - Raised a seed round from Business Angels
    - Defined functional and technical specifications & monitored external and offshore development teams
    - Liaised with online marketing and guerilla promotion agencies in Paris and New York

  • Project Manager

    Altran

    (Public Company; ALT.PA; Information Technology and Services industry)

    February 2004April 2004 (3 months)

    .
    Intranet application development for UJARF (French Insurance Brokers Union)

    Full project management: technical specifications definition, validation, development (Php, HTML, SQL).

  • Project Manager

    Lafarge (WW Leader in construction materials/HQ, Paris)

    (Public Company; 10,001 or more employees; Building Materials industry)

    April 2003January 2004 (10 months)

    .
    LAFARGE (WW Leader in construction materials/HQ, Paris)
    Project Manager

    Purchasing Intranet (Lotus Notes + Lotus QuickPlace):
    - Functional specifications definition, system audit, process definition,
    - Worldwide working group leader & interface with the Group Purchasing stakeholders,
    - Project management: conception, development monitoring, tests, deployment, training and launch (see: La Lettre des Achats, n°123 December 2004, p48)

    eSourcing / eTendering (SynerDeal):
    - Coach on pilot eSourcing application deployment over Europe: training and awareness sessions,
    - Coaching on different call for tenders: planning, working groups leader, training and eTender launch.

  • Area Manager

    Student Consulting Association (Grenoble Graduate Business School)

    (Educational Institution; 11-50 employees; Market Research industry)

    January 2000September 2001 (1 year 9 months)

    .
    Student Consulting Association (Grenoble Graduate Business School)
    Area Manager

    Marketing surveys management: +28% vs previous year, +18% on target
    - Surveys: notoriety & image, advertising campaign launch, customer satisfaction,
    - Team Management: survey agents and administration teams.

    Project manager - communication and organization:
    - Set-up of a CRM & Knowledge Management system (php+sql): specifications definition, new process set-up, training, development and tests
    - Web site creation (awarded "best site of *Junior Enterprises*" by French newspapers Le Monde and NewBiz and by Altran Technologies - cf. NewBiz, n°22 June 2002, p4)


Laurent Kretz’s Education

  • Grenoble Graduate Business School, France (EQUIS & AACSB accredited)

    Master , Master in Managememt, Major in Information Systems , September 2001July 2003

    .
    Semester in MBA program at Nanyang Polytechnic University, Singapore : Key Technology Strategic Management, Mobile Commerce, E-Business (Law&Policies)

    Major in E-Process: Project management - Information Systems – KM

  • Grenoble Graduate Business School, France (EQUIS & AACSB accredited)

    BA , BA in Business and Administration, Major in Marketing , September 2000July 2001

  • Robert Schuman University - Strasbourg/France

    DUT , DUT (1st university degree - 2yrs) , September 1998July 2000


Additional Information

Laurent Kretz’s Websites:

Laurent Kretz’s Interests:

Travels: 6 months spent in South East Asia (Burma, Indonesia, Cambodia, Laos, Vietnam, Thailand, Malaysia), North Africa, Central America, Middle East, ... Photography: pictures contests for french manazines. Swimming, biking, winter sports, surf and bodyboard, squash and training Played the piano for 10 years

Laurent Kretz’s Honors:

For Lafarge, building of the Purchasing Intranet : see: La Lettre des Achats, n°123 December 2004, p48

For the Student Consulting Association:
Web site creation awarded "best site of *Junior Enterprises*" by French newspapers Le Monde and NewBiz and by Altran Technologies.
See NewBiz, n°22 June 2002, p4


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