Laurent Evain

Current

• E-commerce manager at Leroy Merlin
• Blogger Master at ilove-web.com

Past

• Responsable Studio Marketing Web at La Redoute
• Chef de projet E-business / net marketing at CYO

Education

• Esc Lille
• Esc Lille

Recommended

2 people have recommended Laurent

Connections

209 connections

Industry

Internet

Websites

• My Website
• My Company

Laurent Evain’s Summary

Mixing e-commerce and social media to enhance shopping expérience

Laurent Evain’s Specialties:

Emailing, Emerchandising, ecommerce strategy, search marketing, Direct marketing, Social Marketing, Social Shopping, social media

Laurent Evain’s Experience

• E-commerce manager

  Leroy Merlin

  (Privately Held; Retail industry)

  May 2009 — Present (8 months)

  Managing a team of 15 e-marketer working on :
  - E-commerce Strategy
  - Trafic management
  - Emailing
  - Social Media
  - Rich content and video

• Blogger Master

  ilove-web.com

  (Internet industry)

  2006 — Present (3 years )

  Blog et podcast sur le marketing online et le e-commerce

• Responsable Studio Marketing Web

  La Redoute

  (Privately Held; Retail industry)

  November 2006 — May 2009 (2 years 7 months)

  - Management et organisation des pôles : Opérations commerciales - Développement multimédia - Emailing - Innovation et développement ( 30 pers )
  - Mise au point de la stratégie d'évolution du site et introduction des stratégies web 2.0
  - Traduction de la stratégie de branding dans les outils de vente Online
  - Conception des nouveaux outils marketing web ( widget, rss, podcast etc ... )

• Chef de projet E-business / net marketing

  CYO

  (Internet industry)

  July 2000 — November 2006 (6 years 5 months)

  Responsable du pôle e-business ( 10 personnes ), consultant en stratégie e-commerce et e-marketing

Laurent Evain’s Education

• Esc Lille

  E-business and direct Marketing September 1997 — July 2000

• Esc Lille

  E-business and direct Marketing September 1997 — July 2000

Additional Information

Laurent Evain’s Websites:

• My Website
• My Company

Laurent Evain’s Interests:

Internet, direct marketing, marketing, web 2.0, hiking, trekking, diving, himalaya

Laurent Evain’s Groups:

Mon blog Ilove Web

•    FrenchWeb.fr - le groupe des professionnels du net francophone
•    SKEMA Business School Alumni Group (ESC LILLE & CERAM)
•    E-Commerce Network

Laurent Evain’s Honors:

Nominé aux Favor'i du e-commerce 2008

Laurent Evain’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch