B2C Marketing Manager France at GAMELOFT
France
B2C Marketing Manager France at GAMELOFT
France
Marketing Web Mobile (banners, keywords, links and SEM on & off portal)
Google's API
Yahoo's API
SEO / SEM tactics
(Public Company; 1001-5000 employees; GFT; Computer Games industry)
October 2007 — Present (2 years 3 months)
In charge of developping & managing B2C marketing campaigns on wap and web.
(Public Company; 51-200 employees; Internet industry)
July 2007 — September 2007 (3 months)
www.netbooster.co.uk
Global online strategies of websites, i.e.:
• Strategic advice in Search Engine Optimisation (keyword strategy, technical optimisation, linking strategy)
• Management of sponsored links accounts (optimisation of cpc’s, Adtexts and landing pages)
(Public Company; 51-200 employees; Internet industry)
January 2007 — July 2007 (7 months)
www.netbooster.co.uk
Global online strategies of websites, i.e.:
• Strategic advice in Search Engine Optimisation (keyword strategy, technical optimisation, linking strategy)
• Management of sponsored links accounts (optimisation of cpc’s, Adtexts and landing pages)
(Public Company; 11-50 employees; Libraries industry)
September 2006 — December 2006 (4 months)
www.editions-delcourt.fr
• Audit (comprehensive analysis of semantics, architecture and structure), benchmark and recommendations to improve the overall visibility of the website.
• Recruitment and development of loyalty strategy for new clients
(Non-Profit; 11-50 employees; Marketing and Advertising industry)
September 2004 — June 2006 (1 year 10 months)
• Training: Trained 15 students on how to perform business plans. Also trained young entrepreneurs on the dole on how to set a marketing plan. Obtained up to 23 000 euros for one client, 3 businesses created and still currently running. 25 jobs created.
• Developed of communication tool for the association
(Public Company; 1-10 employees; Libraries industry)
June 2005 — September 2005 (4 months)
• Set up of the corporate blog, implementation of the communication through online forums & e-mailing, SEO optimisation of the website.
• Sales of books in libraries. Broke through the hospital library sector.
Master , Marketing and management of information technology (double competences business and technologies) , 2004 — 2007
2.2 BA Philosophy , Philosophy of Biology, Maths logics, Physics , 1999 — 2004
marketing web, new technology, horse riding, strategic games,
Club IT ISC