Directeur Marketing Communication
Paris Area, France
- Past
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- Communication director at Cerruti
- Marketing Manager at Celio
- Responsable Développement e-Business at PPR
- Product Manager at Alcatel
- Marketing at Club-Internet
- Education
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- Institut Français de la Mode (MBA)
- Université Panthéon Sorbonne (Paris I)
- Université Panthéon Sorbonne (Paris I)
- Recommended
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39 people have recommended Bertrand - Connections
-
500+
connections
- Industry
- Luxury Goods & Jewelry
- Websites
Bertrand Jouvenot’s Summary
The best is to visit www.jouvenot.com
Bertrand Jouvenot’s Specialties:
Luxury, Communication, Marketing, Retail, Internet, Fashion, Management
Visit www.cerruti.com
Bertrand Jouvenot’s Experience
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Communication director
Cerruti
(Luxury Goods & Jewelry industry)
2008 — 2009 (1 year )
Strategic Marketing : Supported the CEO in establishing the five years plan, made the brand plate-form and the brand book.
Organisation : reorganised existing press service and set up communication department.
Architecture : Project leader of the house historical flagship rework with Christian Biecher & Associés, managed Cerruti 1881 new store openings in Geneva, Raba, Sofia.
Advertising : Pitched and selected a communication agency (BETC Luxe). Developed a new worldwide brand campaign : Pure Sensuality. Shootings and catalogues editing follow up. Made Cerruti media plans and coordinated the brand licensers’ media plans.
Press : Organised press days in show room, optimised the management of shopping, established new editorial collaborations.
Events : Fashion shows in Paris, during men’s fashion week, organised with C l’agence.
POS Marketing : Aligned Cerruti stores’ visual identity with the brand guide book. Sourced new providers for POS materials (mannequins, shopping bags, hangers…). Selected and managed a free lance visual merchandiser.
Internet : Participated to www.cerruti.com launch, planned site updates, created a customer data base and launch a newsletter. -
Marketing Manager
Celio
(Privately Held; 5001-10,000 employees; Apparel & Fashion industry)
2003 — 2007 (4 years )
Reprise de la direction du marketing clients : ventes des chèques cadeaux, organisation de deux ventes privées par an, mise en place d'une dizaine de partenariats commerciaux, montages de quarante plans hors media locaux à l'occasion d'ouvertures de magasins (total covering, ISA, création d'évènements comme les Shoppenboys - Grand Prix Stratégies 2006).
Création du département e-Marketing : lancement du nouveau site en cinq langues, gonflement des BDD Celio (postale, e-mail et SMS), mise en place de la politique de CRM, création du Tremplin des créateurs, lancement du blog de Celio.
Re dynamisation du service études marketing : lancement de programmes de visites mystères, réalisation de relevés d'assortiments et de prix, gestion du panel consommateurs TNS Secodip, réalisation d'études qualitatives, coordination d'un brand equity de la marque Celio.
Génération de 20 millions d'euros de chiffre d'affaires par an. -
Responsable Développement e-Business
PPR
(Privately Held; 10,001 or more employees; Apparel & Fashion industry)
2000 — 2003 (3 years )
- Multiplied a €1billion division’s Internet turnover by 400% generating a €80 million turnover (8% of global turnover).
- Led a team of four people, appointed E-Business Manager for retail brands, helping them build their own Internet teams, managed a €3 millions budget.
- Convinced retail brands' directors to invest more on the Internet.
- Defined the division’s Internet strategy, settled process and coordinated the retail brands Internet effort including 12 new web sites launches around the world.
- Led a multi retail brands technical convergence program and generated a 25% reduction costs.
- Put down Internet as a key axe in division global strategy.
- Constantly battled for developments prioritisation to reach significant profitability level. -
Product Manager
Alcatel
(Public Company; 10,001 or more employees; Telecommunications industry)
1998 — 2000 (2 years )
- In charge of Northern Europe, launched the first Webphone (a new Internet telephone) in three countries.
- Defined the marketing plans, worked with product management team and coordinated countries' sales teams, managed a €1 million budget.
- Sold more than 100 000 Webphones in Germany, Austria and Netherlands.
- Launched the product in Germany, with Debitel through retail and with Bertelsmann.
- Initiated first contact with Bertelsmann. Provided full support to sales team and customer during sales process. Supported German distribution team. Coordinated German communication teams and trade-marketing teams. Initiated working process with US Internet key players to fine tune an innovative business model.
- Then launched the product in Austria and in Netherlands. -
Marketing
Club-Internet
(Privately Held; Information Technology and Services industry)
1997 — 1998 (1 year )
- Launched the Club-Internet shopping mall, one of the first Internet shopping mall in Europe.
- Wrote business plan (defined the offer to retailers, chose a business model…)
- Recruited twenty French retailers plus thirty US signing partnerships with on-line shopping malls.
- Made Club-Internet shopping mall's market share the biggest one in France.
Bertrand Jouvenot’s Education
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Institut Français de la Mode (MBA)
MBA , Fashion, luxury and creation , 2005 — 2009
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Université Panthéon Sorbonne (Paris I)
DESS , Marketing , 1996 — 1996
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Université Panthéon Sorbonne (Paris I)
MST , Commerce International , 1993 — 1995
Additional Information
Bertrand Jouvenot’s Websites:
Bertrand Jouvenot’s Groups:
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Retail Industry Professionals Group -
Published Authors Network -
The Rolling Rack -
IFM - Institut Français de la Mode -
Executive Search Network - AESC / BlueSteps -
BlueSteps Executives
Bertrand Jouvenot’s Honors:
Nominé dans l’International Who's Who of Professionals en 2002. Nominated to figure in the Who's Who of International Professionals 2002 edition.
Grand Prix Stratégies 2006 pour Celio (meilleure opération de RP et meilleure campagne 2006).
Prix Phoenix UDA 2006 pour Celio (catégorie promotion et relation client).
Bertrand Jouvenot’s Contact Settings
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