Jeff Keyser

Current

Electronique Marketing Manager at Enzo Life Sciences

Past

eBuisness Manager at MP Biomedicals
Europeen Communication Manager at MP Biomedicals
Marketing Special Projects Manager at Qbiogene

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Education

istm

Recommended

1 person has recommended Jeff

Connections

123 connections

Industry

Biotechnology

Websites

Jeff Keyser’s Experience

Electronique Marketing Manager

Enzo Life Sciences

(Biotechnology industry)

September 2008 — Present (1 year 4 months)
eBuisness Manager

MP Biomedicals

(Privately Held; 51-200 employees; Biotechnology industry)

January 2007 — September 2008 (1 year 9 months)

Online Marketing management & eBusiness developpment.

Email Blast creation, realization & follow-up (recruitment + fidelization)
Search engine marketing - SEM (planing, optimization & follow-up)
Search engine optimisation - SEO
E-advertissement (Banners / trafic generation)
Developpment of new eCommerce functions (Definition of needs & project management - international multi-skills team located in different continents)
Total site refresh to match corporate guidelines
New media studies and developpment (Viral marketing, RSS marketing)

Overall Business : >$1M, + 35% growth
Europeen Communication Manager

MP Biomedicals

(Biotechnology industry)

January 2004 — December 2006 (3 years )

Definition & implementation of Marketing Communication plans of the european division of the company.

Management : Project teams of 4 people (Grafic Designers + Product Managers)
Budget : 1.5 million €

Also acting as Biochemicals Product Manager (overall business of the range 3 M€)
Marketing Special Projects Manager

Qbiogene

(Biotechnology industry)

January 2002 — December 2004 (3 years )

Management of projects to increase the company communication capabilities.

Email blast, CRM (Customer service, Marketing, sales forces, technical support)