Andrea Kocsis

Current

• E-commerce and CRM Manager at Nestle

Past

• Webmarketing CRM and e-commerce consultant at Consultant
• Online Marketing Manager at Cewe Color France
• CRM project manager at Pages Jaunes Marketing Services, formerly known as E-Sama or Wanadoo Data

• SEO project manager at NetBooster France

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Education

• Conservatoire National des Arts et Métiers

Recommended

1 person has recommended Andrea

Connections

67 connections

Industry

Food & Beverages

Websites

• My Company

Andrea Kocsis’s Summary

Marketing specialist experienced in on line and off line advertising, project management, direct marketing.

Andrea Kocsis’s Specialties:

Direct marketing strategy and campaigns, online advertising, CRM strategy, databases, call center, website and IT development.

Andrea Kocsis’s Experience

• E-commerce and CRM Manager

  Nestle

  (Public Company; NESN; Food Production industry)

  January 2009 — Present (1 year )

• Webmarketing CRM and e-commerce consultant

  Consultant

  (Marketing and Advertising industry)

  2008 — 2008 (less than a year)

  Fields of expertise:
  - key account management and consultancy in webmarketing, e-commerce and CRM
  
  - online and offline marketing strategy definition and implementation: marketing dashboards using Key Performance Indicators, marketing campaign planning, negotiation, project management, team coordination
  
  - online advertising: SEO, SEM, affiliation, PPC, PPO, lead generation, ROI-targeted projects, newsletters
  
  - CRM: large scale database implementation and management (up to 28M adresses), including profiling, segmentation, automated marketing efficiency analysis, customer loyalty programs
  
  - e-commerce: consultancy for B2C and B2B e-commerce sites, ergonomy, customer acquisition and retention, customer churn reduction; bonus: the regular user's keen eye
  
  - offline advertising: direct marketing, call center-oriented project management, phone marketing, fulfillment, customer service implementation

• Online Marketing Manager

  Cewe Color France

  (Public Company; 1001-5000 employees; Photography industry)

  July 2005 — October 2007 (2 years 4 months)

  Online marketing strategy and implementation for Cewecolor's partners.
  In charge of the marketing development of digital photo orders through internet.

• CRM project manager

  Pages Jaunes Marketing Services, formerly known as E-Sama or Wanadoo Data

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  January 2003 — January 2005 (2 years 1 month)

  Project manager for customer relationship management-oriented databases, direct marketing strategy and campaigns.

• SEO project manager

  NetBooster France

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2000 — January 2002 (2 years 1 month)

  Search engine optimisation and search engine marketing for major international clients, in several languages.

Additional Information

Andrea Kocsis’s Websites:

• My Company

Andrea Kocsis’s Groups:

Adetem - French marketing association

•    Ebusiness professionals
•    Internet Managers Club