Gwendal van Hooland
Senior Digital Consultant at la Girafe Verte Humaine
- Location
- Paris Area, France
- Industry
- Marketing et publicité
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Descriptif de Gwendal van Hooland
- Poste actuel
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- Senior Digital Consultant chez la Girafe Verte Humaine
- Postes précédents
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- Director, Data chez Isobar France (AEGIS)
- Director, Tracking & Data Management chez Carat Interactive (Isobar France - AEGIS Media)
- CRM Project Manager chez Vivendi Universal Net (e-Brands)
- Associate chez Data Invest
- Cofounder - Presales Manager chez Logmetrix / Europ@web
- Associate chez FideliNet
- Founder - Consultant chez Salomé Advanced IT (Entreprise individuelle)
- Consultant chez Flavis Consulting
- Formation
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- HEC School of Management
- Université Paris X Nanterre
- Khâgne-S Lycée Lakanal
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Lycee Richelieu
- Recommandations
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6 personnes ont recommandé Gwendal
- Relations
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376 relations
- Sites web
Résumé de Gwendal van Hooland
Accounts and Projects Management from end to end, on all flavours of environments, startups, SMB, Global100 companies
I aim at conceiving and then realize and deploy new methodologies able to be the backbone of the concepts of tomorrow. Requires a lot of evangelization and curiosity.
Love to se my initial wicked feeling or input become live and structured, used by dozens every single day.
Spécialités
Advanced reporting and Webanalytics
WebMining, both quantitative and qualitative
Multichannel Studies and Solutions
Data-Modelling, Forecasting
Retargeting, Behavioural Analysis, Offline Correlation Analysis
Telco, E-travel and Media Data Management, Multi channel campaign management
Linking Brand identity and teritory to the "real world of DATA.
Expérience de Gwendal van Hooland
Senior Digital Consultant
la Girafe Verte Humaine
Marketing et publicité industry
May 2010 – Present (3 years 1 month)
Consulting and Training as a freelance for customers who want to stay out of the mainstream : one step ahead.
Director, Data
Isobar France (AEGIS)
Public Company; 1001-5000 employees; Marketing et publicité industry
May 2007 – April 2010 (3 years)
Data, Tracking, Magical and all that digital stuff..
Analytics & Data-Mining and other secret tricks to leverage on customer insight to deliver increased performances.
Online / Offline : no frontier, no boundary.
Director, Tracking & Data Management
Carat Interactive (Isobar France - AEGIS Media)
Privately Held; 1001-5000 employees; Marketing et publicité industry
December 2004 – May 2007 (2 years 6 months)
Management of a 15 people business unit dedicated to online advertising campaigns, customer insight, analytical eCRM and statistical studies
High value-added information only.
High commitment required..
Moving it to a much more global Data structure.
CRM Project Manager
Vivendi Universal Net (e-Brands)
2002 – 2004 (2 years)
Vivendi Universal European Cross-Marketing Marketplace Manager
Sale of multichannel campaigns (email, mail, SMS) across companies of the group and global marketing studies and customer insight dashboards for the various entities.
Cofounder - Presales Manager
Logmetrix / Europ@web
1999 – 2002 (3 years)
eCRM software editor : web-mining, tracking, webanalytics, emailing, CMS with rules engine, personalization for content delivery.
Management of the Pre-Sales team, 4 people, average deal >100KE (up to 700KE), > 6 months commercial competitions.
Associate
FideliNet
2000 – 2000 (less than a year)
One of the first French online loyalty program, built from scratch.
Successfully managed by Vincent Fahmy who brought 20 partners to an unknown emerging loyalty program, successfully sold by Data-Invest to WebMiles/Maximiles (leading French loyalty program), great online adventure !
Langues parlées par Gwendal van Hooland
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English
Compétences et expertise de Gwendal van Hooland
- Web Analytics
- Social Media Marketing
- PPC Bid Management
- Classical R&D Toolkit
- Oracle
- SAS
- MySQL
- Google Analytics
- Omniture
- JavaScript
- PHP
- Business Intelligence
- Data Modeling
- Multivariate Analysis
- Data Mining
- VLDB
- Factor Analysis
- SPAD
- Augmented Reality
- Neuroscience
- Data Warehousing
- Digital Marketing
- E-commerce
Formation de Gwendal van Hooland
HEC School of Management
1996 – 1997
Université Paris X Nanterre
1993 – 1996
Khâgne-S Lycée Lakanal
1991 – 1993
Lycee Richelieu
1991 – 1991
Informations supplémentaires sur Gwendal van Hooland
- Sites web :
- Centres d'intérêt :
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Interested in everything that looks impossible to achieve Modern arts : poetry, sculpture, painting, happenings, virtual creations. Classical opera as well, museums, philosophy, any "useless" stuff with no direct goal. Sailing, diving, talking with fish.
- Groupes et associations :
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Khosateng Association, Humanitarian NGO for Tibetan deprived people Medecins du Monde, NGO for healthcare support operations
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- Distinctions et prix :
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Worst soccer player ever of my school team
Contacter Gwendal pour :
- propositions de poste
- missions de conseil
- nouveaux projets
- informations sur un poste
- appels à expert
- opportunités d'affaires
- demandes de références
- reprendre contact
Voir le profil complet de Gwendal van Hooland pour...
- Voir qui vous et Gwendal van Hooland connaissez en commun
- Être présenté(e) à Gwendal van Hooland
- Contacter Gwendal van Hooland directement
