Guillaume du Gardier

Current

• Digital Media Manager - Western & South Europe at Ferrero

Past

• New Media Director at Ferrero
• Director Online Communications Europe at Edelman
• Founder, Alliance Partner at Blogging Planet

• Owner at PR Planet
• Director at Trait d'Union

see less...

2 more...

Education

• Université Robert Schuman (Strasbourg III)

Recommended

1 person has recommended Guillaume

Connections

194 connections

Industry

Consumer Goods

Websites

• My Blog
• My Company

Guillaume du Gardier’s Summary

Broad experience in national and international PR campaign, B2B, B2C, C2C communication.Focusing since last few years on online communications, social media, participatory communications.

Working experience with brands like Quantum, Samsung, QMS Minolta, Microsoft, Accor, Unilever, SC Johnson, Six Apart, D-Link, Pfizer, AstraZeneca, BioVision, Yves Rocher, SanDisk...

Regular speaker on Social media events through Europe:

- Blogs and Politics, Institute for Politics, Democracy & the Internet, Washington, 15th November 06
- PodcastconUk 06, London, 18th November 06
- The New PR, Stratégie, Paris, 27th November 06
- Online communications & the Health Industry, CPA Santé, Paris, 24th January 07
- Euroblog Symposium, "Social Software, a revolution for communication ?", Bruxelles, 16th March 07
- Corporate Podcasting Summit, London, 19-20th March 07
- Multimedia Meets Radio, EBU, Geneva, 29-30th March 07
- Blogging4Business 07, "Should your company be podcasting ?" London, 4 April 07
- Blogs & Politic, Athens, 21th June 07
- European PR Congress, "Role of Internet for companies reputation ?", Kiev, 4 October 2007

Guillaume du Gardier’s Specialties:

Online communications, Online Marketing, PR strategy, brand & reputation management, social media, new media, participatory communication, social computing

Guillaume du Gardier’s Experience

• Digital Media Manager - Western & South Europe

  Ferrero

  (Privately Held; Food Production industry)

  September 2009 — Present (4 months)

  Holding the responsibility to define strategic guidelines for Ferrero digital marketing and digital corporate efforts in Western and South Europe (France, Italy, Benelux, Spain, Greece & Turkey)

• New Media Director

  Ferrero

  (Privately Held; 10,001 or more employees; Food Production industry)

  December 2007 — September 2009 (1 year 10 months)

  Holding the responsibility of new media for marketing, HR, CRM, Corp. comms, internal comms and sales: strategic & transversal role, reporting directly to the CEO

• Director Online Communications Europe

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  October 2005 — November 2007 (2 years 2 months)

  Development of online marketing and online PR campaign for SMB and multinational companies, head of Edelman's european online practice, regular speaker on various event around online communications and new media.

• Founder, Alliance Partner

  Blogging Planet

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  March 2005 — September 2005 (7 months)

  Founder & CEO of Blogging Planet, an alliance of internationally recognized practitioners in participatory communications based in Paris, France and Amsterdam, The Netherlands, provides counsel and training to organizations in Europe and the United States on how to effectively adopt new communications tools, such as blogging, wikis, RSS feeds, podcasts, and more for a wide variety of corporate functions, including corporate communications, marketing, public relations, employee communications and investor relations. http://www.bloggingplanet.com

• Owner

  PR Planet

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  January 2004 — September 2005 (1 year 9 months)

  Public Relations agency, helping company increase their business by developping their notoriety

• Director

  Trait d'Union

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  December 1997 — November 2003 (6 years )

  Director, business development France and Europe, managing PR campaign for SMB companies like Minolta, 3M, D-Link, Quantum/ATL, Wilkinson...

Additional Information

Guillaume du Gardier’s Websites:

• My Blog
• My Company

Guillaume du Gardier’s Interests:

New media, participatory communication, Web 2.0, IT,

Guillaume du Gardier’s Groups:

Founder of the CEO Bloggers' Club, first club of CEO bloggers' gathering more than 90 CEOs from around the world, www.ceobloggers.com

•    WFA Digital Network
•    Groundswell Book
•    Forrester
•    Past & Present Edelman Employees