cyril gouyette

Current

Business owner at iProspects

Past

Marketing Manager at Vecteur Plus

Education

Connections

45 connections

Industry

Marketing and Advertising

cyril gouyette’s Summary

CUSTOMER ACQUISITION & B2B ONLINE MARKETING

iProspects: a specialist in B2B online marketing solutions dedicated to lead generation & customer acquisition.

- Lead & qualified prospect generation,
- Customer acquisition campaign implementation,
- Conquest marketing strategy optimization.

MARKETING STUDIES & ANALYSIS
- Prospects’ expectations & behaviors’ analysis,
- Needs’ ecosystem mapping & mix optimization.

BUYING CYCLE
- Salesforce & customers’ surveys,
- Online buying process mapping.

DECISION PATH
- Identification & profiling of actors involved in the buying-decision-process,
- dedicated targeting (role & responsibilities).

QUALIFIED TRAFFIC GENERATION
- Qualified traffic generation campaigns,
- Online visitors’ segmentation based on typology and buying cycle involvement.

CONVERSION OPTIMIZATION
- Sales architecture & touch point scenarios,
- Value proposition customized to buying cycle patterns & decision-paths.

CONVERSION RATE OPTIMIZATION
- Incoming leads’ scoring and targeting
- Qualifying phone scripts and prospects’ follow-up scenarios.

LEADQUEST
- A b2b lead generation subscription-based service,
- Leads are delivered through a dedicated interface and filtered-through a minimum of 9 qualifying criterias,
- comes in 3 different packages based on your telemarketing & salesforce needs.

cyril gouyette’s Specialties:

search engine marketing
lead generation
content creation
direct marketing
SEO PR
social media optimization

cyril gouyette’s Experience

Business owner

iProspects

(Marketing and Advertising industry)

January 2006 — Present (4 years )

iProspects is the first French agency specialized in B2B online marketing and pre-qualified lead generation since 2006.

YOUR BENEFITS www.iprospects.fr :
- To feed your b2b salesforce with pre-qualified prospects while reducing your acquisition cost,
- To optimize the efficiency of your b2b online marketing strategy.

90% of buying processes start with an information web search: Internet is now the main decision-support tool within companies.

How best to target your prospects at each stage of the buying cycle? Manage to reach all the decision-makers? Lead your prospects to initiate contact after their first online visit?

Up to 75% of our clients’ TO comes from prospects generated online and for an acquisition cost 10 times smaller than traditional marketing techniques – inbound & outbound.

Main verticals: services, industry, IT, consulting, communication…

Geographics: France and Europe.

TELEMARKETING ET TELEPROSPECTING: iProspects optimizes your sales performance with LeadQuest, a lead generation subscription-based service. You can increase by up to 300% your sales performance (appointments settings) with an ongoing flow of pre-qualified prospects involved in a buying process.

Publisher of the PROSPECTS 2.0 blog dedicated to b2b performance marketing and lead generation: www.prospects20.com

Co-organizer of the “BTOB MARKETING SOLUTIONS” event: www.solutions-marketing-btob.fr
Marketing Manager

Vecteur Plus

(Privately Held; 51-200 employees; Information Services industry)

July 2000 — November 2005 (5 years 5 months)

Vecteur Plus is the french leader of business information services industry : tenders, procurements, business opportunities, investments projects, purchasing intentions...