Manager, Market Insights & Strategy, IBM
Paris Area, France
- Current
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- Manager, Market Insights & Strategy at IBM
- Past
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- Worldwide Product Marketing Manager - Lotus Notes/Domino platform at IBM Lotus Headquarters (USA)
- Brand Marketing Manager - Lotus Software at IBM France
- Sales Specialist / Business Development Manager at IBM France
- Assistant of International Marketing Director at Warner Music
- Education
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- IBM Learning
- Henley Management College
- Ecole supérieure des Sciences commerciales d'Angers
- Recommended
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3 people have recommended Thomas - Connections
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157
connections
- Industry
- Information Technology and Services
- Websites
Thomas Coustenoble’s Summary
10 years experience in sales and marketing in the IT industry. Bi-cultural professional (Europe / US). Have held various sales and marketing responsibilities at local and worldwide levels.
Dynamic leader in the technology and services businesses with proven record of success in sales / business development, product/brand marketing and communication strategy. Pragmatic / results oriented with strong interpersonal relationship skills, ability to operate in complex / international and fast changing business environment.
Passion for new technologies and medias with broad experience in the marketing/communication function: market/product and brand development, marketing intelligence, channel development, solutions selling, go to market, interactive marketing, advertising, marketing programs, collaterals development, communication and events.
Innovation led entrepreneur with expertise in emerging areas such as Social Media Marketing, Web 2.0, Web TV (creator of first web TV dedicated to software business, then IBM TV), convergence of contents / devices / networks (co-author of a book dedicated to Mobile solutions)
Thomas Coustenoble’s Specialties:
IT, Software, Marketing, Business Development, Channel development, Product launch, New Medias, Social Software, Enterprise 2.0, Business collaboration, Mobile technologies, Web Portals.
Thomas Coustenoble’s Experience
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Manager, Market Insights & Strategy
IBM
(Public Company; IBM; Information Technology and Services industry)
January 2009 — Present (1 year )
Manage team of Segment Analysts to provide local market insights (market trends, client buying behavior, competitive insights, segmentation, key industries and growth opportunities) to build IBM France business strategy (services, software and hardware) with the executive team. Member of IBM France Marketing & Communication board.
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Worldwide Product Marketing Manager - Lotus Notes/Domino platform
IBM Lotus Headquarters (USA)
(Public Company; IBM; Information Technology and Services industry)
January 2007 — December 2008 (2 years )
Set up and execute the go-to-market plan for IBM Lotus Notes and Domino platform (145M license seats, 40% market shares) at worldwide level. Supporting platform extension with new products: LotusLive (SaaS), Symphony (productivity tools), Foundations (SMB market), Alloy by IBM and SAP (joint-product).
Leading worldwide advertising campaigns (with Ogilvy) to launch Notes and Domino 8 to a new end-users audience: social media and viral marketing activities (through blogs, YouTube, Facebook, LinkedIn and Netvibes) at corporate level (2008 award: Marketing Star).
Web traffic x10 in 1 year. Acceleration of Lotus Notes and Domino platform market adoption through the development of partnerships with SAP, RIM, Apple, LinkedIn and specific focus on mobile features and ecosystem.
Work with an extended team of talented people in a fast changing and competitive environment. -
Brand Marketing Manager - Lotus Software
IBM France
(Public Company; IBM; Information Technology and Services industry)
January 2004 — December 2006 (3 years )
Manage marketing plans for IBM Lotus Software brand and WebSphere Portal platform: drive new product launches, develop co-marketing with partners. Monitor routes to market and pipeline for each range of products (messaging, collaboration, real-time communications, portal). Conferences, events and press speaker. Creation of a web TV dedicated to software business : www.softwaretv.com (IBM Innovation award 2006)
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Sales Specialist / Business Development Manager
IBM France
(Public Company; IBM; Information Technology and Services industry)
July 2000 — December 2003 (3 years 6 months)
Support the creation and development of a team dedicated to wireless e-business solutions: web portals, e-commerce platform and mobile offerings. Develop Business Partners network to accelerate market adoption: operators (Orange, SFR), software vendors (CCMX with HR Portal), integrators (Capgemini, Atos Origin, Unilog), agencies (Euro RSCG)
Co-author of a book dedicated to mobile solutions in 2003 : "Solutions Mobiles avec les Logiciels IBM" (Dunod). -
Assistant of International Marketing Director
Warner Music
(Music industry)
1999 — 1999 (less than a year)
Support new artists CD launches by working with graphic designers, PR team, creating business reports and replacing a product manager in London during summer holidays.
Thomas Coustenoble’s Education
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IBM Learning
Global Leadership Development Program 2008 — 2009
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Henley Management College
MBA , Strategy, Management , 2007 — 2009
MBA Final Dissertation titled “An Exploration into the Role of Social Media Marketing to Enhance the Promotional Mix', January 2009.
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Ecole supérieure des Sciences commerciales d'Angers
Master , Marketing, Entrepreneurship , 1996 — 2000
Additional Information
Thomas Coustenoble’s Websites:
Thomas Coustenoble’s Interests:
Collaboration, mobility, Social Software, Web 2.0, Social Media Marketing, Integrated Communications, Rich desktop application, Internet, marketing strategy, SaaS, small business, entrepreneurship, startup, tennis, travels, music recording, guitar...
