
Pure Agency : Mobile Performance Marketing
Paris Area, France

Pure Agency : Mobile Performance Marketing
Paris Area, France
Mobile, iPhone Apps marketing, Mobile ROI, Retail marketing, Travel Marketing, CRM, Loyalty programs, e-commerce, Business Development, Tourism
(Internet industry)
December 2008 — Present (1 year 1 month)
(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)
July 2005 — November 2008 (3 years 5 months)
Head of Acquisition, Brand, CRM, PR & Website Marketing
(Privately Held; 10,001 or more employees; Retail industry)
January 2004 — June 2005 (1 year 6 months)
Conception & organisation of the sales periods & marketing events for the 60 Galeries Lafayette stores (biggest department stores chain in Europe)
(Privately Held; 10,001 or more employees; Retail industry)
November 2001 — December 2003 (2 years 2 months)
Management of Direct Marketing Activities & loyalty programs
Management of Internet activities (e-commerce & corporate)
(Marketing and Advertising industry)
2001 — 2001 (less than a year)
(Privately Held; 51-200 employees; Online Media industry)
June 2000 — April 2001 (11 months)
- Conception of new internet businesses
- Managing Editor for a paper magazine dedicated to Video Industry (ACTUAVIDEO)
(Privately Held; 1001-5000 employees; Publishing industry)
October 1997 — June 2000 (2 years 9 months)
(Privately Held; 201-500 employees; Retail industry)
February 1995 — October 1997 (2 years 9 months)
- Purchase manager for CD-Roms, Games & books collections
- Retention Marketing Manager
1991 — 1994
mobile marketing, web marketing, iPhone development, Androïd development, innovation, tourism, retail, e-commerce, m-commerce, media, services, entrepreneurship
FEVAD,EBG,AFMM