David Carralon

Current

• Freelance Web Marketer at David Carralon Inc.
• Web and E-marketing Manager at British Council France

Past

• Project Manager/Intranet developer at British Council, UK

Education

• University of Westminster
• Brunel University

Recommended

6 people have recommended David

Connections

158 connections

Industry

Government Relations

David Carralon’s Summary

Experienced web project Manager in the areas of Search Marketing (planning, coordination and roll out of e-marketing marketing strategies), Information architecture, writing for the web, accessibility/usability, user centric Web design and standards-compliant web development. CMS knowledge and experience includes Joomla, Movable Type, Obtree, Wordpress and Magento for e-commerce.

At present I manage the development and promotion of two British Council websites: France and Switzerland. I provide consultancy on web content management, advice on the use of guidelines, brand parameters and implementation of web projects that adhere to corporate standards.

I am responsible for the writing, implementation and deployment of the country's e-marketing strategy ( SEM and SEO) and management of the e-marketing budget. I have a proven success record of developing considerable online exposure, qualified traffic and conversions at both country and regional level through the implementation of successful search engine marketing strategies: search engine optimisation, paid advertising (PPC), email marketing, online partnership and paid advertising. I have experience of working with designers, suppliers, developers and editorial teams.

Freelance work: outside my in-house search marketing job I also work with small and medium-size client projects in the UK, Spain and France. My main offerings are planning, implementation and coordination of bespoke ROI-driven search engine marketing strategies with a focus on local search for local businesses and Online PR link building for larger client models

I can also facilitate technical SEO audits and reports (site architecture analysis, content analysis for SEO suitability, accessibility compliance and usability check).

David Carralon’s Specialties:

Solid experience in managing natural search engine marketing campaigns, a proactive approach to online communications campaign management and a genuine passion for the internet and the future growth of search marketing. Web monitoring and customer needs assessment through online data-collection methods. Web tracking, monitoring and analysis of website activity and business-generated traffic.

David Carralon’s Experience

• Freelance Web Marketer

  David Carralon Inc.

  (Marketing and Advertising industry)

  January 2008 — Present (2 years )

  Freelance designer / developer / consultant intending to develop current internet marketing skills, increased my knowledge within advertising, SEO, basically how to utilize the power of the internet for business gain.
  • Online presence development, web site traffic growth, web site UI and advertising revenue. Search engine strategies and statistics systems.
  • Strategic Consulting, including business plan & sales strategy development.
  • Generated new development deals for new businesses that focus on specific markets and online market analysis.
  • Web site management and online infrastructure.

• Web and E-marketing Manager

  British Council France

  (Non-Profit; 5001-10,000 employees; Education Management industry)

  September 2003 — Present (6 years 4 months)

  I am responsible for maintaining, developing and promoting British Council's online presence in France and Switzerland

• Project Manager/Intranet developer

  British Council, UK

  (Non-Profit; 5001-10,000 employees; Education Management industry)

  May 1998 — August 2003 (5 years 4 months)

  Experienced working as a Project Manager managing and delivering professional visits and projects of key significance to the British Council.
  During this time I consolidated my knowledge as an Intranet developer and online content coordinator.

David Carralon’s Education

• University of Westminster

  MSc , Computer Science , 1999 — 2001

• Brunel University

  BSc , Business and Tourism , 1994 — 1997

Additional Information

David Carralon’s Interests:

Web design, internet news, Mountain biking, touring biking, white-water rafting, horse riding and spending ridiculous amounts of time on the computer...

David Carralon’s Groups:

Medecins sans frontieres, Greenpeace, Chartered Institute of Marketing

•    Google Adwords Qualified Individuals
•    SEMPO Institute
•    SMX - Search Marketing Expo
•    Search Engine Marketing Professional Organization
•    Search Engine Strategies Conference & Expo
•    Search Engine Watch
•    SearchEngineWatch.com Forums
•    Advanced Web Metrics with Google Analytics
•    SEO Hardcore
•    Community 2.0
•    Chartered Institute of Marketing members
•    Soiree Networking® Paris/Europe
•    BarCamp France
•    WebCEO
•    Serviced Apartments & Extended Stay Hotels (essa)

David Carralon’s Honors:

eMarketing Award (Chartered Institute of Marketing), at MMS Learning
Google Adwords Qualified Professional
Interactive Marketing Award (IMA) at MMS Learning
MSc (Hons) Computer Science at University of Westminster, London
BSc (Hons) Business and Tourism at University of Brunel

David Carralon’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch