Alexandre Cabanis

Alexandre Cabanis

Marketing Intelligence Analyst [Web] at Ubisoft

Paris Area, France

Current
  • Marketing Intelligence Analyst [Web] at Ubisoft
Past
Education
  • HEC School of Management
  • Intégrale
Connections
500+ connections
Industry
Internet
Websites

Alexandre Cabanis’s Summary

I have always been working in the web sphere, in startups, agencies and firms. I have to learn quite a lot before building my own company.

Alexandre Cabanis’s Specialties:

consulting, project management, business development, marketing intelligence, e-marketing


Alexandre Cabanis’s Experience

  • Marketing Intelligence Analyst [Web]

    Ubisoft

    (Public Company; FR0000054470; Computer Games industry)

    September 2008Present (1 year 4 months)

    I provide recommendations to specific answers from operational managers, especially about online topics , thanks to my regular watch.

    I work on presentations about online topics such as 'how to run an online watch', 'brands and social media', 'the use of new technologies in marketing', 'the Semantic Web'...

    I also work on market presentations about online trends (DLC, web-to-game and game-to-web features' communication) and about competitors' communication.

    Eventually, I am looking forward to providing the team with relevant Knowledge Management tools.

  • Business Development Manager

    Vozavi

    (Internet industry)

    July 2008September 2008 (3 months)

  • Web Project Manager

    Digitas France

    (Privately Held; 201-500 employees; BNS; Internet industry)

    July 2006July 2008 (2 years 1 month)

    Consultant (essentially in online corporate communication)
    • Defined strategic recommendations within the frame of tenders
    • Participated in different missions: long term consulting for Dior beauty products launches, specific consulting on Wikipedia articles about brands (Total), devising web tv, advising a mobile application…
    • Carried out technology watch

    Project manager (revamping of Orange e-commerce site, Lagardere, Hutchinson, 2.0 youth site of the IOC, international e-commerce site of Natura)
    • Devised concept
    • Elaborated functional conception (story-board and specifications

  • Jr. Consultant

    Pixmania

    (Privately Held; 201-500 employees; Internet industry)

    January 2006May 2006 (5 months)

    Consultant
    • As part of my specialization, I had to devise a futuristic and community-like version of Pixmania.com, thanks to –at that time– newly born "web 2.0" tools

  • e-commerce strategy

    Redcats USA

    (Public Company; 10,001 or more employees; Apparel & Fashion industry)

    December 2004August 2005 (9 months)

    Assistant of the E-commerce Strategy Adviser
    • Wrote business reports concerning the Internet performances of the whole Group
    • Planned meetings, in order to make each brand's site manager share views with its counterparts
    • Devised a Key Performance Indicators table to be used by all brands


Alexandre Cabanis’s Education

  • HEC School of Management

    MIM , Internet and e-business , 20022006

    Activities and Societies:
    Took part to Videcom (video association) and to the radio, sailing and soccer associations
  • Intégrale


Additional Information

Alexandre Cabanis’s Websites:

Alexandre Cabanis’s Interests:

new technology, sailing, traveling, snowboarding, soccer


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