
Marketing Intelligence Analyst [Web] at Ubisoft
Paris Area, France

Marketing Intelligence Analyst [Web] at Ubisoft
Paris Area, France
I have always been working in the web sphere, in startups, agencies and firms. I have to learn quite a lot before building my own company.
consulting, project management, business development, marketing intelligence, e-marketing
(Public Company; FR0000054470; Computer Games industry)
September 2008 — Present (1 year 4 months)
I provide recommendations to specific answers from operational managers, especially about online topics , thanks to my regular watch.
I work on presentations about online topics such as 'how to run an online watch', 'brands and social media', 'the use of new technologies in marketing', 'the Semantic Web'...
I also work on market presentations about online trends (DLC, web-to-game and game-to-web features' communication) and about competitors' communication.
Eventually, I am looking forward to providing the team with relevant Knowledge Management tools.
(Internet industry)
July 2008 — September 2008 (3 months)
(Privately Held; 201-500 employees; BNS; Internet industry)
July 2006 — July 2008 (2 years 1 month)
Consultant (essentially in online corporate communication)
• Defined strategic recommendations within the frame of tenders
• Participated in different missions: long term consulting for Dior beauty products launches, specific consulting on Wikipedia articles about brands (Total), devising web tv, advising a mobile application…
• Carried out technology watch
Project manager (revamping of Orange e-commerce site, Lagardere, Hutchinson, 2.0 youth site of the IOC, international e-commerce site of Natura)
• Devised concept
• Elaborated functional conception (story-board and specifications
(Privately Held; 201-500 employees; Internet industry)
January 2006 — May 2006 (5 months)
Consultant
• As part of my specialization, I had to devise a futuristic and community-like version of Pixmania.com, thanks to –at that time– newly born "web 2.0" tools
(Public Company; 10,001 or more employees; Apparel & Fashion industry)
December 2004 — August 2005 (9 months)
Assistant of the E-commerce Strategy Adviser
• Wrote business reports concerning the Internet performances of the whole Group
• Planned meetings, in order to make each brand's site manager share views with its counterparts
• Devised a Key Performance Indicators table to be used by all brands
MIM , Internet and e-business , 2002 — 2006
new technology, sailing, traveling, snowboarding, soccer