Alexandre Vannier

Current

Deputy Managing Director at SixandCo

Past

Senior Manager at SixandCo
Manager at FullSIX
Consultant / Consultant Senior at FullSIX

Associate consultant at Ernst & Young

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Education

ESCP Europe

Recommended

3 people have recommended Alexandre

Connections

262 connections

Industry

Marketing and Advertising

Websites

My Company

Alexandre Vannier’s Summary

I am fascinated by new technologies and social media that constantly offer superb opportunities for developing more intelligent and involved relationships between brands and consumers.
The "digital age" has brought an industrial & tertiary revolution, where the fundamentals of communication (established in the post-war period) and the race for consumption are compromised. With universal access to information, the exponential growth in the power of communities, and an increasing awareness of the impact of excess consumption on our planet, a new balance must be found. Sustainable and beneficial to all. There is a real need to reinstate the trust between consumers and brands, and to reinvent the notion of "consumption".
As part of the community of first "digital natives", I am proud to be among the pioneers of this new era.

Alexandre Vannier’s Specialties:

digital marketing, brand networking, brand online experience, direct marketing, CRM, social media, viral marketing

Alexandre Vannier’s Experience

Deputy Managing Director

SixandCo

(Privately Held; Internet industry)

September 2008 — Present (1 year 4 months)

In charge of :
- consulting team organisation,
- innovation & trendwatching,
- technological culture.

Main accounts :
- Orange
- Nestle Waters
- Boehringer Ingelheim
- Fram
- Accor
Senior Manager

SixandCo

(Privately Held; 11-50 employees; Internet industry)

June 2008 — August 2008 (3 months)

In charge of consulting organisation and technology.
Account Manager of Orange and Fram.
Manager

FullSIX

(Privately Held; 201-500 employees; Marketing and Advertising industry)

July 2004 — May 2008 (3 years 11 months)

In charge of SNCF B2B loyalty program "Grand Voyageur" and leisure loyalty program "Gagnez à voyager" (12-25, Senior, Escapades, Enfant+) during 3 years.

Channels used :
Direct marketing, Brochures, E-mailing, Web, Online & Offline Ad, SMS/MMS campaigns...
Consultant / Consultant Senior

FullSIX

(Privately Held; 201-500 employees; Marketing and Advertising industry)

June 2001 — July 2004 (3 years 2 months)

In charge of France Telecom projects : new FT corporate website, promotional campaigns (web, emailing, banners...), products websites, creation & animation of online selfcare website...
Worked also for : BNP Paribas, Procter & Gamble, Snecma
Associate consultant

Ernst & Young

(Privately Held; 1001-5000 employees; Financial Services industry)

September 1999 — August 2000 (1 year )

Alexandre Vannier’s Education

ESCP Europe

1997 — 2001

Activities and Societies:

Member of the Bureau des Eleves (1997-1998)
Secretary-general of Pointbreak - extreme sports association (2001-2002)
Member of the Bureau des Arts (2001-2002)
Captain of the last year class (2000-2001)