The problem with social media ROI is that we are overwhelmed by the range of social media measures out there. It is actually rather simple.

I’m a fundraiser…and I’ve been on Twitter for 1 year! What a year it’s been! After managing a nonprofit Twitter account, I started tweeting from my own account last May 4. Almost 24,000 tweets and 1,800 followers later, all I...

by Lisa Barnett, Community Manager and Tia Fisher, Marketing Manager at eModeration Unless you spent last week in a coma, you know that Facebook Timeline for Brands is finally here. Already live on a number of leading brands...

Social media by it's very nature is measurable, but how can you know what is most important to measure in your Social CRM efforts and what's simply a rabbit hole to nowhere?

Be Interesting on Google Plus - To really enhance your Google plus account and gain followers, you really need to make the profile interesting.

Most of you know Dunbar’s Number. It’s the idea that each and everyone of us has a limited social bandwidth. Wikipedia states: Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain...

Just be honest. (We're sick of cover-ups) Taken from a recent Megan Berry Interview, just after her exodus from the foundering Klout: Customers: They are the lifeline of any business. No matter what kind of business you are...

Last time we talked about Reservoir Dogs, this time let's see how acting like Scarface may give you a high, but won't solve business objectives.

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest, then hopefully new data released for March 2012 revealing  that Pinterest now generates more referral traffic than Twitter will...

Unrecognized talent cannot flourish. Unrecognized greatness cannot win. Once you discover your hidden fascination talent, you use it to color outside the lines.

Check out our list of the biggest players in social media and take some notes on the things you can learn from them.

Making your Twitter account interesting As soon as you've established a foundation of followers, you will need to make your Twitter account more appealing by finding techniques to really encourage people want to tell their friends about your profile. This will really help to increase your followers on an ongoing basis. This is certainly less complicated said [...]